Last year the U.S. Postal Service unveiled a new product aimed at helping small businesses get their most important marketing messages directly into the hands of local potential customers with Every Door Direct Mail. ?With USPS mapping tools you can actually target mailing routes by neighborhoods, zip codes or towns in your market area and get them into the mailboxes for a fraction of traditional direct mail costs. ?Already a hit among many small businesses, this new program can provide a very cost-effective way to get your print material into customers hands. ?See how.
by Herb Lawrence, Arkansas State University Small Business and Technology Development Center Helping Small Businesses Find Cost Effective Tools from the Delta to the Ozarks.
I know I spend a lot of time talking about Internet marketing and social media but?sometimes it can be helpful to go back to some basics like Direct Mail. ?Today the U.S. Postal Service is making it easy and cost-effective for your small business to zero in on specific locations in your target market with Every Door Direct Mail service (EDDM).
We are fortunate enough to have our own Business Consultant Robert Bahn and Mr. Kelley Wyatt, Senior Business Solutions Specialist for the U.S. Postal Service conduct a 3 hour workshop at the ASU Delta Center on Tuesday, March 27th to explain how this program works and how your business can leverage these tools. ?Click on this link ?EDDM in Jonesboro to register, or read on for more information.
So, exactly what is EDDM?
Every Door Direct Mail is the post office?s new program that helps small businesses ?reach potential customers in their area. The USPS mapping tool will target mailing routes by:
- zip code
- even a single carrier route, or
around your business to identify the number of active households and businesses in the area you are interested in.
Many small businesses have stayed away from direct mail in the past due to the costs. This program is to help small businesses do direct mail at a lower cost. ?In addition to the powerful targeting tool, the low-cost makes it a marketing tool within almost any businesses? budget because:
- A small business can send mailers for $0.142 each in postage,
- No mail permit is required
- No mail list is required
- You can send to the areas you select in your target area for a fraction of the cost of traditional direct mail campaigns.
This short video provides more detail about the targeting tools, requirements and advantages of EDDM.
Free Market Research Tools to Identify Profitable Neighborhoods
In addition to featuring the EDDM program, Robert Bahn, ASU SBTDC Business Consultant will discuss ?tools to help you identify the best potential neighborhoods in your local area using our Market Research databases and geo-locating resources that area available to SBTDC small business clients.
If you want to learn more about how Every Door Direct Mail can boost your marketing effort to local consumers make plans to join the ASU SBTDC and the U.S. Postal Service from 1-4 pm Tuesday, March 27th in Room 110 of the ASU Delta Center for Economic Development and start putting your message out to your local customers! ?See EDDM Jonesboro for registration details.